Ray Gutierrez

Just keep pumping out content.

Yeah, that's something that I've learned.

It's all about content because you have to as an.

artist go socials I mean that's that's not my generation so I'm having to learn that on the fly but you have to keep everybody engaged you have to let them know hey I've got this going on check this out you want to get that connection that's where you're gonna get it yeah you know all these bands in the 80s and 90s you know months years to create the perfect album cover now it's just like

That is a cover for this piece of content.

And that if you don't get it right away from seeing it and then you click through, that moment is the album now.

Yeah.

So that's just been condensed and compressed into moments as opposed to months.

That's exactly right.

Yeah.

So if you don't comprehend.

The timetable of everything is sped up.

Yeah, yeah, which in hindsight has removed us leaning into the big labels and the AR guys.

All that has washed away, and it's really just, all right, we're going to— There's only two big labels now.

Yeah, yeah.

Really.

I mean, there's a billion independent.

Oh, for sure.

But, I mean, two big labels.

What is it, RCA and Sony?