Ray Gutierrez

The Switzerland Jazz Festival?

I lived in Lausanne for a year.

I went to the real Swiss Jazz Festival.

That's the only Eastern European you get in Miami, which is the two favorite things.

Well, F1 is first.

Of course.

And I attribute that to folks like you.

that have come from a different energy and have brought it to Miami.

Now Miami is actually a beautiful, extravagant, gorgeous place to live.

And boy, has it taken it a very long time to get there.

Talk about the energy that's here in Miami and how you're cultivating it.

I love the fact they're calling it a showroom because it is a room that is showing you in a place in Miami that happens to be in Miami River, which is a centralized place of art and excitement.

What is it like to run a showroom?

Yep.

Especially when your sell is the experience.

Which you're manifesting that the beautiful thing about marketing is it's all about set and setting and about the experience of how it made you feel that responds to a purchase.

And that's the trick.

You can have someone respond to go, oh, that's beautiful.

But is that beauty going to respond to equal money sign?

Like, how am I going to generate that desire for you to be a part of this journey and have you pay into ascend into that experience?