Ray Gutierrez

But you also have to understand that now things have changed.

It's not about creating that perfect 12-track album.

It's not even about releasing singles or EPs.

It's really you are a conscious of content product creation.

So if you have the ability and the flexibility to just grab an app, type and spit and produce and publish, that one track can generate five plays or 5,000 plays, but that took you five minutes to create.

Yeah.

Once you remove yourself and release some of that anxiety, that dark emotion where it's like, I'm going to pour my heart and soul into this and no one's going to listen to it.

Who cares?

Just keep pumping out content.

Yeah, that's something that I've learned.

It's all about content because you have to as an.

artist go socials I mean that's that's not my generation so I'm having to learn that on the fly but you have to keep everybody engaged you have to let them know hey I've got this going on check this out you want to get that connection that's where you're gonna get it yeah you know all these bands in the 80s and 90s you know months years to create the perfect album cover now it's just like

That is a cover for this piece of content.

And that if you don't get it right away from seeing it and then you click through, that moment is the album now.

Yeah.

So that's just been condensed and compressed into moments as opposed to months.

That's exactly right.

Yeah.

So if you don't comprehend.

The timetable of everything is sped up.