Ray Kroc
đ€ SpeakerAppearances Over Time
Podcast Appearances
Try it for a month at one store.
Your takeout customers will mostly be Walgreens employees from headquarters.
Run your own survey.
See if they like it.
It costs you nothing.
Since Mac had no more objections, he reluctantly agreed.
The takeout counter was a hit from day one.
Mac became a convert, more excited about the concept than Croc ever was.
And here's what mattered.
Every new Walgreens store meant automatic new sales for Ray Kroc.
He didn't have to pitch them.
The system sold itself.
He called it multiplication.
Instead of chasing small vendors one by one, he could land a single big account and grow with them.
More territory, more money, and less grinding.
But then came a moment that tells you exactly who Ray Kroc was.
It happened in 1932, in the depths of the Depression.
The Lily Tulip Cup Company sent down an order from New York.
Times were tough.
Everyone was to take a 10% pay cut across the board.