Rebecca Okamoto

I'm going to start with a straightforward about-you introduction.

The formula is, I help my target audience achieve a benefit they desire.

For example, I help worried job hunters confidently explain why they're the ideal candidate to hire.

Now, here's a tip about your benefit.

A benefit answers your listener's question, how will my life be different?

For the second framework, let's go beyond offering a benefit.

Let's promise a breakthrough.

The formula is the same as the benefit one, but you're going to add the word without.

I help my target audience achieve a benefit they desire without negative consequence.

I help establish brands in competitive markets, rapidly reach new audiences without increasing marketing spend.

The word without is so powerful because that's how you explain what makes you unique.

for the last three frameworks.

Here's what to say if you don't want to focus on your career.

For example, you're mission-driven, or you're on a career pivot.

Maybe you're a student and you don't have a lot of work experience.

In this case, you can use your passion, your mission, or your strength.

I'll start with your passion.

I'm passionate about something I value to achieve something my target audience values.

I'm passionate about helping people in need and creating opportunities that change lives.

Next, instead of your passion, you can use your strength.