Reed Albergotti

been woven into people's lives for a long time and is trusted with all sorts of important things.

And how do we bring the new affordances of AI to bear in enhancing the kind of experiences that people value?

It's a great endeavor for Google, I think.

It definitely feels like that.

We don't have too many bridezillas, but, you know, we have our moments.

If I zoom in a click from what I was saying about, you know, enhancing...

uniquely sort of human experiences and bringing the technology, formatting the technology to enable that, I think the headliner of those experiences is the experience of creativity.

I'm a creative professional.

I think the world would be a better place if as many people as possible were able to relish the creative act.

And I think we've got a number of our products that we've been working on in labs

that do just that.

They enable people to actually bring this technology to bear in service of creativity.

And specifically within that is this idea of kind of

Iterating, like instead of this take turns, give a prompt to a chatbot and wait and see what it comes back with, we're now at the point with our new Omni model in particular where the experience is much more about you create something in a very...

natural way, giving it assets that are kind of indicators of your intention, and then you're able to edit and sculpt and hone the work in progress in a way that feels much more natural, much more like sculpting, much more like

much more familiar to a creative person.

Yeah, the trajectory that Omni's on is anything in, anything out, is I think the way that Dennis said it yesterday.

And that is particularly experienceable right now in the context of Flow, the Flow Suite, our surface for media creation.

We've got Flow, which is for movie making.

We've got Flow Music, which is for music and associated media making.