Reed Hastings

And so it was uncrowded and blissful.

So it's become a great place for me.

to both Joy.

So we went there in 2016 and then built a house that completed in 21.

And then I retired in 23 and then crazily bought the mountain.

You know, I wasn't looking to do another capitalist thing.

It was definitely a save the mountain because I live there expression.

And we haven't done it yet.

So you're right that Epic and Icon are fascinating because they're great businesses and they've made skiing, you know, for eleven hundred bucks, you get a range of options.

So it's really popular with skiers.

They sell, you know, two million passes a piece.

They generate, you know, a lot of the visitation.

And they're becoming bigger and bigger.

So from a commercial standpoint, it's what people want.

So think of it as the Costco of skiing.

You pay a fee, and then you get great value.

And it's been very successful.

So I don't really have any critique of it.

But there's a sector of the market, maybe more like Whole Foods is to Costco, that's a little more specialty.

So people willing to pay for uncrowded skiing.