Reed Hastings

The more you've done test screenings, you can tell.

So at each stage, you get more information and you're more likely to be right.

But in all of the stages, it's a lot of judgment.

So a simple case would be Squid Game.

So we knew Squid Game would be big in Korea, or we highly suspected it would be.

But the fact that it took off globally was a surprise to us.

And we'd been doing it for 20 years.

So again, there are some surprises in there.

But you're increasing the odds each time you do these things of learning.

And the team's gotten better and better at learning which things are going to get really popular.

We stimulate a lot of judgment of people trying new things.

And sometimes we celebrate the failures that don't quite work because, again, you've got to be willing to have people try things.

And it doesn't really work in entertainment to say, let's do a show just like that.

That rarely ends up successful.

So there's not much risk of going for that because it's not a good commercial path.

How much data do you collect on what I watch?

You know, we have some basics, but it doesn't help us with the next show.

So the thing that's helpful is at the end of a Netflix show, you give a double thumbs up, single thumbs or thumbs down.

We know you finished it, but maybe you thought it sucked.

And so we really want to know what you thought of it.