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Reed Hastings

๐Ÿ‘ค Speaker
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769 total appearances

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Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

watched for and eliminated.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

So there's inevitable safety bumps as any technology grows.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

So then there's more macro safety, like none of the major AIs can be used to design chemical weapons or biological weapons.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

But those defenses in the AIs

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

aren't perfect and we have to constantly invest in them to prevent people from using this super powerful technology plus some CRISPR to do some really bad things.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

So there's active work across the whole industry on those scenarios.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

Because from a commercial standpoint, nobody wants their AI brand to be the brand that develops some bad virus.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

So there is an incentive there to protect against the negative cases.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

But the sort of big long-term case is that the AIs get so smart that then we have to do things to make sure that they're aligned with human values, that they are programmed so that success is humans flourishing.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

So just as an example, we can look at video creation storytelling and sort of say, let's look at what AI is going to do and the mechanics of generating video.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

And frankly, whether that's a news channel trying to illustrate a concept or entertainers trying to do amazing special effects, we're going to have higher quality special effects.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

And that will shift to be AI generated instead of manually generated with sort of overseas visual effects companies.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

So there is a shift there.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

But the core thing of storytelling is very hard.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

How do you do long form character development, creating tension, resolving tension?

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

That's not a case that the AI does well today.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

Eventually, 10, 20 years, the AI may win the Booker Prize.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

okay and then if it does it's going to be able to do a movie script also but for now the ai is really helping on sort of industrial aspects of what we do like an amazing visual effect shot and so it's you know important and we want to stay on the front as as disney does but it's not doing the core thing which is which story is going to captivate human attention

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

Well, I think interpreting the world, in your case, is a broad general wisdom.

Bloomberg Talks
Netflix Co-Founder Reed Hastings Talks AI, Future of TV

And so I think you'll have a relatively long-standing role in your success.