Reid Hoffman

And that pivoting towards big new opportunities is one of the things that really creates these successful businesses. Because we want to tell this heroic story where she or he had this original vision that came down from on high and they came down with the two stone tablets. And they said, I've got this vision that goes on forever. And that's the reason I'm a genius.

So obviously people are familiar with pivots because it's not working, right? And there's different ways to get to the conclusion before it totally is a train wreck. You want to make the decision that's not working before the train wreck happens, you know, change tracks, right? But one of the things that people underdescribe is a pivot to a new opportunity.

So obviously people are familiar with pivots because it's not working, right? And there's different ways to get to the conclusion before it totally is a train wreck. You want to make the decision that's not working before the train wreck happens, you know, change tracks, right? But one of the things that people underdescribe is a pivot to a new opportunity.

So obviously people are familiar with pivots because it's not working, right? And there's different ways to get to the conclusion before it totally is a train wreck. You want to make the decision that's not working before the train wreck happens, you know, change tracks, right? But one of the things that people underdescribe is a pivot to a new opportunity.

So obviously people are familiar with pivots because it's not working, right? And there's different ways to get to the conclusion before it totally is a train wreck. You want to make the decision that's not working before the train wreck happens, you know, change tracks, right? But one of the things that people underdescribe is a pivot to a new opportunity.

So obviously people are familiar with pivots because it's not working, right? And there's different ways to get to the conclusion before it totally is a train wreck. You want to make the decision that's not working before the train wreck happens, you know, change tracks, right? But one of the things that people underdescribe is a pivot to a new opportunity.

And it's like, well, actually, in fact, a lot of things happen forever. based on, well, I was in the game, I was learning, and I saw this new opportunity that emerged from a market, a technology, a set of things with competitors, and I moved towards that. Like for example, Google, its theory of when it launched its site was we're gonna sell enterprise search. That's our theory of the game.

And it's like, well, actually, in fact, a lot of things happen forever. based on, well, I was in the game, I was learning, and I saw this new opportunity that emerged from a market, a technology, a set of things with competitors, and I moved towards that. Like for example, Google, its theory of when it launched its site was we're gonna sell enterprise search. That's our theory of the game.

And it's like, well, actually, in fact, a lot of things happen forever. based on, well, I was in the game, I was learning, and I saw this new opportunity that emerged from a market, a technology, a set of things with competitors, and I moved towards that. Like for example, Google, its theory of when it launched its site was we're gonna sell enterprise search. That's our theory of the game.

And it's like, well, actually, in fact, a lot of things happen forever. based on, well, I was in the game, I was learning, and I saw this new opportunity that emerged from a market, a technology, a set of things with competitors, and I moved towards that. Like for example, Google, its theory of when it launched its site was we're gonna sell enterprise search. That's our theory of the game.

And it's like, well, actually, in fact, a lot of things happen forever. based on, well, I was in the game, I was learning, and I saw this new opportunity that emerged from a market, a technology, a set of things with competitors, and I moved towards that. Like for example, Google, its theory of when it launched its site was we're gonna sell enterprise search. That's our theory of the game.

And in some sense, this is the PayPal story that we were talking about a little earlier. Because they said, well, we have this really great, unique technology. And now we're figuring out that it's not really going to work. And we're pivoting away from it because it's hard to get to market. And then what happened is you release this kind of Palm Pilot plus a synchronizing payment service.

And in some sense, this is the PayPal story that we were talking about a little earlier. Because they said, well, we have this really great, unique technology. And now we're figuring out that it's not really going to work. And we're pivoting away from it because it's hard to get to market. And then what happened is you release this kind of Palm Pilot plus a synchronizing payment service.

And in some sense, this is the PayPal story that we were talking about a little earlier. Because they said, well, we have this really great, unique technology. And now we're figuring out that it's not really going to work. And we're pivoting away from it because it's hard to get to market. And then what happened is you release this kind of Palm Pilot plus a synchronizing payment service.

And in some sense, this is the PayPal story that we were talking about a little earlier. Because they said, well, we have this really great, unique technology. And now we're figuring out that it's not really going to work. And we're pivoting away from it because it's hard to get to market. And then what happened is you release this kind of Palm Pilot plus a synchronizing payment service.

And in some sense, this is the PayPal story that we were talking about a little earlier. Because they said, well, we have this really great, unique technology. And now we're figuring out that it's not really going to work. And we're pivoting away from it because it's hard to get to market. And then what happened is you release this kind of Palm Pilot plus a synchronizing payment service.

Then they saw, and then, oh, it's not working. Oh, our backup plan is to put double-click ads on top of it. Oh shit, the whole ad market went. What do we do? Oh, now we end at AdWords. And they pivoted from enterprise to consumer and then consumer to using elements that they'd seen from the market but inventing their own version of how to make a really powerful business.

Then they saw, and then, oh, it's not working. Oh, our backup plan is to put double-click ads on top of it. Oh shit, the whole ad market went. What do we do? Oh, now we end at AdWords. And they pivoted from enterprise to consumer and then consumer to using elements that they'd seen from the market but inventing their own version of how to make a really powerful business.

Then they saw, and then, oh, it's not working. Oh, our backup plan is to put double-click ads on top of it. Oh shit, the whole ad market went. What do we do? Oh, now we end at AdWords. And they pivoted from enterprise to consumer and then consumer to using elements that they'd seen from the market but inventing their own version of how to make a really powerful business.

Then they saw, and then, oh, it's not working. Oh, our backup plan is to put double-click ads on top of it. Oh shit, the whole ad market went. What do we do? Oh, now we end at AdWords. And they pivoted from enterprise to consumer and then consumer to using elements that they'd seen from the market but inventing their own version of how to make a really powerful business.