Reid Hoffman

But by the way, part of what startups do is you're making the bet. If you're not making the bet, you're ultimately going to fail.

But by the way, part of what startups do is you're making the bet. If you're not making the bet, you're ultimately going to fail.

Another one is to think about, all right, even if it's painful to solve something later, like, for example, we were talking about the Uber hiring thing. Can we solve that one later because which the ordering of problems that we need to solve? And some of the risk is we're not going to solve that problem right now. We're not going to be able to measure it right now.

Another one is to think about, all right, even if it's painful to solve something later, like, for example, we were talking about the Uber hiring thing. Can we solve that one later because which the ordering of problems that we need to solve? And some of the risk is we're not going to solve that problem right now. We're not going to be able to measure it right now.

Another one is to think about, all right, even if it's painful to solve something later, like, for example, we were talking about the Uber hiring thing. Can we solve that one later because which the ordering of problems that we need to solve? And some of the risk is we're not going to solve that problem right now. We're not going to be able to measure it right now.

Another one is to think about, all right, even if it's painful to solve something later, like, for example, we were talking about the Uber hiring thing. Can we solve that one later because which the ordering of problems that we need to solve? And some of the risk is we're not going to solve that problem right now. We're not going to be able to measure it right now.

Another one is to think about, all right, even if it's painful to solve something later, like, for example, we were talking about the Uber hiring thing. Can we solve that one later because which the ordering of problems that we need to solve? And some of the risk is we're not going to solve that problem right now. We're not going to be able to measure it right now.

The only way to really measure this is to do it. One of the things that modern consumer internet mobile entrepreneurs have learned is this thing that's paradoxically called technology.

The only way to really measure this is to do it. One of the things that modern consumer internet mobile entrepreneurs have learned is this thing that's paradoxically called technology.

The only way to really measure this is to do it. One of the things that modern consumer internet mobile entrepreneurs have learned is this thing that's paradoxically called technology.

The only way to really measure this is to do it. One of the things that modern consumer internet mobile entrepreneurs have learned is this thing that's paradoxically called technology.

The only way to really measure this is to do it. One of the things that modern consumer internet mobile entrepreneurs have learned is this thing that's paradoxically called technology.

Paper testing, which is you put up an ad and you say, here's our thing, and you see what the click-through is, even though you don't have anything behind the ad because you're measuring it and trying to get data because you're trying to figure out what the thing is. This is the toolbox of the cost of de-risking.

Paper testing, which is you put up an ad and you say, here's our thing, and you see what the click-through is, even though you don't have anything behind the ad because you're measuring it and trying to get data because you're trying to figure out what the thing is. This is the toolbox of the cost of de-risking.

Paper testing, which is you put up an ad and you say, here's our thing, and you see what the click-through is, even though you don't have anything behind the ad because you're measuring it and trying to get data because you're trying to figure out what the thing is. This is the toolbox of the cost of de-risking.

Paper testing, which is you put up an ad and you say, here's our thing, and you see what the click-through is, even though you don't have anything behind the ad because you're measuring it and trying to get data because you're trying to figure out what the thing is. This is the toolbox of the cost of de-risking.

Paper testing, which is you put up an ad and you say, here's our thing, and you see what the click-through is, even though you don't have anything behind the ad because you're measuring it and trying to get data because you're trying to figure out what the thing is. This is the toolbox of the cost of de-risking.

Which low-cost things can you do, talking to someone, taking a paper ad, doing other things, can I do to de-risk this? And then at the end of the day, you make the risk bet. Now, some of the red teaming thought is, well, if I'm wrong on this decision, what are my plans B? How do I recover? If I go, ooh, this one, we're just dead. Not, oh, it's painful. We're dead if it doesn't work.

Which low-cost things can you do, talking to someone, taking a paper ad, doing other things, can I do to de-risk this? And then at the end of the day, you make the risk bet. Now, some of the red teaming thought is, well, if I'm wrong on this decision, what are my plans B? How do I recover? If I go, ooh, this one, we're just dead. Not, oh, it's painful. We're dead if it doesn't work.

Which low-cost things can you do, talking to someone, taking a paper ad, doing other things, can I do to de-risk this? And then at the end of the day, you make the risk bet. Now, some of the red teaming thought is, well, if I'm wrong on this decision, what are my plans B? How do I recover? If I go, ooh, this one, we're just dead. Not, oh, it's painful. We're dead if it doesn't work.