Renee DiResta

And I find these Jubilee things interesting from a practical standpoint as such.

i went against people who were skeptical or didn't believe in vaccines and i didn't make it a me versus them i tried to bring them in i tried to create empathy with what they were going through explain to them where my knowledge comes from understand where their knowledge comes from and find some sort of common ground and it worked in a lot of cases some people changed their minds during the conversation i think in general no one was angry maybe there was one or two people who disagreed so heavily that they were

The video got 10 million views, I think the original.

So it did really well in that sense.

A lot of the comments, in fact, the majority as I was looking at them, were very pro-vaccine.

But if you look at the rhetoric online, like the Facebook targeting, et cetera, it looks like everyone is questioning vaccines.

Yeah.

And then on the flip side, Jubilee had an episode where I believe there was someone discussing in the center Palestinian resistance and the other people were trying to be pro-Gaza.

And I think that person was anti-Gaza, some kind of discrepancy in the Gaza belief system of which side is wrong.

And that episode garnered less than a million views in two weeks or something.

Yet if you look at social media, it seems like the conversation is only around Gaza, but yet people aren't watching that.

So the conversation seems very anti-vaccine, yet all the comments are very pro-vaccine.

There are some that are anti.

The conversation around Gaza seems to be at the forefront of social media, yet the viewership isn't there.

And I know the viewership number is the most accurate view because that's the monetized view.

So they're going to make sure that there's no bots in those views, but they don't really care about the comments or what's going on on Twitter discourse.

does that show that perhaps our view of what the discussions actually are, our sample size perhaps is wrong, that there's some kind of discrepancy between what the actual belief system is versus what is shown on social media?

Yeah, I think public health experts have really done a disservice by shunning social media.

And I understood around the timeframe that you were talking about this anti-vaccine bill in California, I wrote an article for the American Academy of Family Physicians saying it's the absence of us online that's gonna be our downfall.

And it really turned out to be that way because when the pandemic hit the video trending on YouTube was me like that.