Rhiannon Joyce

And what I'm taking away from that are little nuggets of what I can apply to my job, or maybe things I don't want to apply to my job.

And maybe there's someone's working style or how they've built their business isn't actually relevant to me.

So it's like, leave that there where it is.

As much as I hate labels, I do like that it is creating this new wave of digital mentorship.

And I'll tell you what, the appetite for it is there.

When I was at the Social Summit event in Melbourne, there was well over 300 people, a mix of people who worked in corporate, people who worked in media, marketing, but also a lot of small business owners and founders.

a craving connection and a bit of a community to build with like-minded experiences.

That's why they're gravitating to this content.

That's why there's a surge online because people want to consume it.

And if you don't want to, that's fine.

There's also the other end of the spectrum, which is your trad wife content.

And then there's stuff in the middle.

There's something for everyone.

I just don't think we should come at it with this, you know, black and white lens that this girl boss era shouldn't exist or everything that's attached to this is toxic.

And I have to break up with that belief because my, as I've said, my...

feelings around the girl boss thing is negative because of what it was in 2010.

I think there has to be a reframing and a change and an embracing of this, but in a way where it's like we've learned from that, it can still exist now.

Do you know what, though?

On the other end of the spectrum and like talking about this is how quickly outrage is moving, right?

I'm not sure if you saw Emily Blunt do press for the Devil Wears Prada and a lot of the cut down from the question she was asked around what would you say to someone?