Rhiannon Joyce

Like, yes, she's a household name in TV, but she's not someone who's like dropping into my feed all the time like the Kardashians or the Jenners are.

And I do think your point around taste is also what's made this a viral moment.

There's so, so, so many little nooks and crannies we can get into.

And here we are talking about Cobie Smulders.

I didn't think we'd be talking about her in this episode.

It just goes to show, though, how taste and home have such a direct correlation.

But it's also how powerful Architectural Digest can be at pushing a celebrity back into the zeitgeist and making them relevant.

I could not tell you the last time I was talking about Cobie Smulders.

It was when I was watching How I Met Your Mother.

Literally.

But what I can tell you is I think her house is fucking cool.

I really enjoyed looking at it and I want to see more.

And now she's on my radar.

It's a level of intimacy.

When you open your home to someone, what you're saying is welcome to my inner sanctum.

You think about that in the context of like when you invite your friends over and you have a dinner party, like that is the most intimate setting that you are wanting to connect with someone.

So by extension, as a consumer, I feel like I'm being welcomed into this home and they're opening the door quite literally.

And they're saying, hey, AD, and the rest of you, 48 million of you.

Welcome to my home.

And the details that they focus on in these series are very, very calculated, but they are very, very personal.