Rhiannon Joyce

Okay, first and foremost, I think hashtag girl boss.

Hashtag girl boss.

Which was originated by the Nasty co-founder, Sofia Amoroso.

Do you remember her?

Nasty gal.

More of like a retailer as well because I remember they stocked really cool brands at the time like Jeffrey Campbell.

They had that like real edgy sort of like punk vibe but then it was also very like mainstream at the same time.

Yes, I would say that they like 50% of Coachella would have been dressed in Nasty Gal at that time.

It was.

Did you read the book?

I did.

I read the book too.

Oh my God, we've really exposed ourselves here.

Interestingly though, she does spend a lot of time lamenting in the book about the fact that she didn't have a lot of money when she first started out and was really bouncing around trying to build Nasty Gal as the business that it became a multi, multi-million dollar business.

As quickly as it rose, it did fall though.

Yeah, it did.

And I think this general theme in the 2000s, so we're talking around 2010, is that there was Sophia's business that rose to the top.

There was Refinery29.

There was, you know, Reformation.

When you think of hashtag Girlboss, I think of all of these businesses, not just Nasty Girl.