Ric Elias

It's like, it's this language of trust.

It's a language.

I'm like, I'm very open with people that I trust because it's what friendships are about.

And that's how we get helped.

And I think a lot of people are out there feeling lonely, feeling like I can't share.

Well, if there's somebody out there that you think loves you, give them a chance to love you back.

How do you recruit people here?

Like just shaking hands and talking to some people.

A couple hours ago, you get this incredible sense of excitement to be here, front footedness.

So what are you looking for in the people that you bring to Red Ventures?

I think part of that is who you bring here.

So I think you're making sure that people are comfortable with the way we operate.

If you need certainty, if you need predictability, if you need to be the star of the team, if you have all this stuff, it's not going to work.

But we recruit so many young people, which that's really usually not the case.

I compare it more to Charlotte.

One of the things I love about Charlotte is it's probably one of the greatest places to live, not just because of the weather or the airport or whatever.

It's because people are super nice.

People here drive nice and whatever else.

You take a New Yorker and you move into Charlotte and within a month they're saying good morning to you.

So the culture of Charlotte is what people come in and because you feel rude, you go to the third coffee shop in a week and you walk in and they say good morning and you're like, what do you want?