Rich Lamelleau

Welcome to Motley Fool Conversations.

I'm your host, Motley Fool contributor, Rich Lamello, along with Motley Fool Head of Strategic Operations, Shannon Jones.

Today's guest is someone who sits at the crossroads of business consulting, advertising, and technology, and has spent his career helping some of the world's most influential brands understand how people really think and make decisions.

Michael Aaron Flicker is the author of the compelling new book, Hacking the Human Mind.

He's worked with companies ranging from Nike and Chubb to Evan Williams, JP Morgan, and AstraZeneca.

His work zeroes in on the psychological forces that shape markets, shape brands, and ultimately shape investor behavior.

Michael, it's a pleasure to have you here.

Welcome to The Motley Fool.

Hi, Rich.

Thanks for having me.

Excited to be with you all today.

Excellent.

Well, Michael, for listeners who may not kind of know you or be familiar with your work yet, what's kind of the short version of your professional journey?

A little bit of background.

If I can follow up.

So from kind of a psychological standpoint, do you think that that is the bias that investors underestimate the most, that fear of loss?

In your experience, are there signs that a particular company has a strong grasp of customer psychology?

When you go into work with somebody, do you kind of sit there and go, okay, these guys get it or no?

Well, Michael Aaron Flicker, thank you so much for the time.

Thank you for coming on Motley Fool Conversations.