Rich Roll

How do you think about these platforms, our relationship with them, and how you're trying to message people about developing a healthier system?

Yeah, I didn't realize how easy it is to switch and you just basically toggle a few switches on your phone and it takes care of it.

Wow.

Well, the best way to make data work for us is to use it to schedule IRL experiences.

And I know that's one thing that Noble does, like you have these phone-free events.

And if there's another silver lining to this moment that we're all weathering, it's a greater appreciation for connection and community.

Like these things were meant to foster that.

They put distance between us and other human beings.

And now we're kind of like in this moment where

we're craving it more than ever.

And you're seeing even, you know, young people, especially like.

Yeah.

You're forced to get out of your comfort zone and interact with people.

I think a lot of it

also has to do with the fact that nobody has them.

And that kind of mirrors Jonathan Haidt's research with schools.

It's not that kids are against a no phone policy.

They just don't want to be the only one.

So if you take the phone away from everyone, they're actually a lot happier and everybody's kind of flourishing on a whole new level.

So these phone free parties or whatever, these IRL events, like the fact that no one has it, that that's the normal appeal.