Rich Roll

showing you those metrics so that you can break the grip of denial and actually objectively see how you're behaving.

Because it's shocking.

We all lie to ourselves, man.

We all lie to ourselves.

Look, this is the deal.

Like, the stakes are high.

This thing is eroding our ability to think clearly, to focus.

It's changing our neurology.

It's impairing our physical health, obviously our mental health.

We can't concentrate.

Like, it is...

truly coming for all of your time and

your life is on the line.

And the only resource that we can't renew in our lives is time.

And we squander it without thinking about it.

It really is tragic.

And so I think it's just, if I could say anything, it's just incumbent upon all of us to really rethink this and not be so cavalier about it.

I think we're just like, oh, well, or, well, everyone's doing it and it's just kind of the thing.

And to understand that we have agency and that you're actually financially incentivizing people to do this,

This is serious business.