Rich Roll

There's no governing body, so we don't know.

It's a private...

it's a private event.

What was the, there were a lot of influencers there to make contact.

So when we first talked on the phone about this, you were of the mind that this was...

going to be something that nobody was really going to care about.

And I was of the opinion, I think this is going to go viral.

This is a meme factory and waiting.

And I felt like it was going to, despite the fact that we no longer have a monoculture, there are certainly very large cohorts of people in certain pockets of the internet who are very interested in this.

This event transpired

At a moment in time when we're hitting peak self-optimization, we have all of these fitness influencers who are modeling the ultimate male physique.

We have a fascination with healthspan extension and longevity.

It's this...

cultural paradigm shift towards focusing on looks.

There's the looks maxing thing.

I mean, this is, you coined it.

It's like, this was the clavicular Olympics.

So anyone who is part of that looks maxing culture or that health extension culture or the self-optimization culture culture,

you know, writ large is gonna be interested in this and is gonna be waiting with bated breath to see what happens.

And there's a lot of people who wanna see like the ultimate human animal,