Rich Roll

I love the fact that Brian Johnson was the color commentator here.

When he showed up at that desk with the umbrella, I laughed out loud.

I thought it was hilarious.

He is a very talented meme lord, of course.

He knows exactly what he's doing to garner attention and create discourse and kind of be provocative.

And I like that about Brian.

I think that his sort of vampiric persona and ethos and the way he carries himself and the way that he is so transparent about what he's doing is certainly high entertainment.

I've spent time with him.

I had him on the podcast.

I enjoy his company.

I respect what he's doing.

I think that he's earnest and I feel like I understand him.

And I think that he is operating in good will in this journey that he's on to try to unlock longevity.

And I think there is social value in having him run these experiments on himself and then share transparently his results.

But he's also kind of a cartoon character.

And he really understands the internet.

He makes brilliant content that is, again, provocative and gets people talking about what he's doing.

And his whole kind of shtick at the Enhanced Games was that these athletes are doing the exact same thing that he's doing.

He is trying to push the envelope on what's possible in terms of human longevity and

And these athletes in this organization is trying to push the envelope on what's possible from a human performance perspective in athletics.