Rich Roll

The messaging is very clear.

We're trying to make superhumans and now it's possible and you can do this.

And they're implicit in all of that is that this is safe and encouraged as opposed to slow down.

Let's be careful.

Let's really evaluate what we're doing here.

And when you have media personalities and social media influencers and people who

wield influence over how people think about these things, that's not nothing.

I think that that changes people's minds over time.

And this is like you were turning around like a giant cargo vessel here, like it's gonna take time, but I think that this is not going away.

And I think they'll do it again next year and it'll be bigger and it'll continue to grow.

And it's weird because it is very discomforting to me because it is very Hunger Games and it is very looks maxing, manosphere adjacent and strange.

And even the characters that are surrounding this are weird.

It's like this Maximilian guy, the CEO is like a Bond villain.

And all of the people who are involved in this world are also

they're also enhancing themselves.

Like they're enhancing themselves just as much as all of the athletes.

Right.

And they're free to, they're telling you all about it and all this sort of thing.

And like, I can think like, I don't know.

I don't know.