Rich Roll

It's just loving this process.

But the Enhanced Games has a product for that, Adam, that you can get.

Yeah.

This is also taking place at a moment in time where everybody's talking about peptides.

Like peptides are like the gateway drug here, right?

Everybody's talking about peptides.

We have the GLP-1s, which have revolutionized basically weight loss in an incredible way.

Yeah.

Again, like a net positive for people that have struggled with this, who are obese and all the downstream health complications as a result of that.

And now there are all these other peptides that people are using that haven't undergone human trials that come with their risks.

And we're seeing people take them very liberally.

So when I see that, I see, oh, well, if they're willing to do that, then they're willing to... That's why I think people, they're just going to be buying this stuff.

You know what I mean?

And I'm not saying that these things are not without their use cases.

And I have no judgment on anyone who's taking them.

I think there's a lot of benefits.

There's risks, of course, as well.

But the point is that the mainstreaming of...

peptides makes it a lot easier for people to then take the leap into these human growth hormone and testosterone, all these other things that the Enhanced Games is selling and doing their part to mainstream.

So there's this pipeline that begins with, oh, wow, GLP-1s.