Rich Roll

to wanting them because we're all looking at our bellies and wishing we felt better or could magically be stronger or we're a young person struggling with their self-esteem who's seeing a shortcut like a hack to get strong and look virile and when you see these people and they're like these this is what enhanced looks like and they're performing athletically they have beautiful bodies and they all look

healthy and happy and they're smiling and they're thanking this organization for supporting them.

It's hard if you're an impressionable mind to not be like, well, I want some of that.

And again, I'm sympathetic to the athletes.

They're getting paid very, very well for the first time in their entire lives and they deserve to be paid well.

These are some of the best athletes in the world, even if they are past their prime, et cetera.

So-

in the brian johnson of it all i just think he is the perfect showman because he is channeling this kind of hunger games sensibility uh that is you know fundamentally like kind of the dna of this whole enterprise it is crass though and you know what the crass part of it is though is that um

This self-optimization obsession is permission-

for unbridled narcissism, basically.

But this is also overlapping what's happening culturally right now, which the increase in self-optimization fascination is an increase in self-obsession.

That's right.

And when we look at the crisis of loneliness and increased rates of depression, a lot of it has to do with being too self-focused.

Like if you get out of yourself and think about being of service or...

you know, kind of contributing to the betterment of your community and the world at large.

Like these are antidotes to what ails us, but self-optimization is so self-regarding.

It's at cross purposes with that goal.

My takeaway is this.

Brian Johnson recently posted his list of the things that he thinks contribute to longevity the most.

After spending $2 million a year for the past couple of years, here are his conclusions.