Rich Yang

This is the largest population of people that need a solution.

Finger sticks alone are not enough, right?

So one or two finger sticks a day won't give you any trends, right?

And for the type 2, the broader type 2 population, what is even more meaningful is context.

So providing a glucose number alone...

may not be enough because for people that don't take insulin, the numbers, there's nothing they can do about them.

So you're more than just a number.

So we took an approach to make sure that we have glucose information combined with activity and sleep.

So we were able to see and capture behavior, right?

And glucose information so we can derive appropriate insights

to drive sustainable opportunities to create new habits and hopefully sustainable behavior change.

So context is the key here.

And in a world where we have so many wearables now, we have smart rings, smart watches, glucose sensors, and it's challenging to integrate all of this information on the back end by the user through different sources to make sense of all that information.

So we decided to make it available to everybody all in one wearable device so you don't have to synchronize date and timestamps, try to coordinate all the information and have it there and have it be insight driven.

And we put inspiration into everything that we do.

So to inform is one thing.

To inform and inspire has been our charter.

So if we capture this information, how do we provide a better user engagement to drive healthier decisions?

This is where behavioral science comes in.

So how do we support sustainable behavior change and support cognitive restructuring?