Richard Cooper

And he knows that when that's off, then they go away.

So really looks maxing isn't about the attraction part, although that's what he's selling.

Yeah, let's dive into that.

When you think about traits that men should be focusing on, where do you rank looks?

Do you think status is more important?

Um, developing renown for yourself is real important, which kind of, which kind of stuff, you know, ties in a lot to status.

I mean, looks are important.

You can't look like a slob.

You have to have a certain degree of style.

You can't be out of shape.

You have to present your will.

You have to be well-spoken.

It's good to have a network.

It's good to be respected and, um, acknowledged by your peers.

It's good to be a man that other men want to be and other women want to be with.

So I think status does matter, and there's several spokes to what accounts for a high value, man.

I don't think that focusing just on one spoke, it's like having a wheel that's got spokes on it, and you've got one spoke that measures from the hub to the wheel, but the rest don't.

You're kind of letting yourself down in the other areas, areas like creating wealth for yourself.

creating a level of renown for yourself, things like that, being captivating.

There's a lot of guys out there that could look great on camera, but they're boring as hell, and no woman wants to spend a prolonged period of time with them, because you can't, because you can do anything to a woman except for bore her, right?