Richard Dawkins

Yeah, good morning, Heather.

Yeah, it is.

Look, the rising cost of synthetics means, you know, they're no longer cheap and reliable.

And you combine that with the favourable attributes of wool and a bit of supply-driven pressure.

Australia and the New Zealand sheep numbers are at their lowest point ever.

So, yeah, a bit of supply pressure as well.

Yeah, so that tension will be removed.

But the positive side is if people are switching to wool,

you know, they'll begin to understand and realise the benefits of wearing wool.

And I tell you, once you make a conscious decision to start wearing wool and renewable fibres in general, you don't go back generally.

Oh, it was back around 2011 returns were that positive.

And look, I mean, it is right across the board for the sector at the moment.

mutton, lamb, beef, dairy, and you combine that with wool returns, reasonable interest rates, pretty favourable government, geez, we're in a pretty good place.

Oh, it's just the variation in the clip.

So some farmers will have

You know, better colour, better length, better attributes.

So there is a range and they generally speak in averages when doing those reports.

Oh, I mean, those efficiencies needed to happen.

Like I said, sheep numbers are declining.

And not only that, some of the sheep, some of the genetics farmers have been investing in are shedding.