Richard Plepler

This is what it was like during the boom times of streaming.

And in 2018, these networks were starting new platforms, and so were thirsty for more content than ever before, because they were building up their arsenals for the streaming wars.

And in 2018, these networks were starting new platforms, and so were thirsty for more content than ever before, because they were building up their arsenals for the streaming wars.

And in 2018, these networks were starting new platforms, and so were thirsty for more content than ever before, because they were building up their arsenals for the streaming wars.

The exec did have good taste and invited Pena to come in and pitch her show, a story about a young teen.

The exec did have good taste and invited Pena to come in and pitch her show, a story about a young teen.

The exec did have good taste and invited Pena to come in and pitch her show, a story about a young teen.

The response to the pitch was extremely positive. Disney picked up the series the same day Pena pitched it. Gina Rodriguez was a producer, and it was called Diary of a Future President.

The response to the pitch was extremely positive. Disney picked up the series the same day Pena pitched it. Gina Rodriguez was a producer, and it was called Diary of a Future President.

The response to the pitch was extremely positive. Disney picked up the series the same day Pena pitched it. Gina Rodriguez was a producer, and it was called Diary of a Future President.

Disney Plus wanted to be well-stocked on content for all corners of the streaming battlefield. And so the company ordered every entertainment division to get working, creating fresh new shows like Diary and tons of shows based on existing Disney IP. And then there was all of Disney's back catalog, the movies and shows that families with kids would love to have at their fingertips.

Disney Plus wanted to be well-stocked on content for all corners of the streaming battlefield. And so the company ordered every entertainment division to get working, creating fresh new shows like Diary and tons of shows based on existing Disney IP. And then there was all of Disney's back catalog, the movies and shows that families with kids would love to have at their fingertips.

Disney Plus wanted to be well-stocked on content for all corners of the streaming battlefield. And so the company ordered every entertainment division to get working, creating fresh new shows like Diary and tons of shows based on existing Disney IP. And then there was all of Disney's back catalog, the movies and shows that families with kids would love to have at their fingertips.

But the streaming wars were gearing up, battles forming on every front, tons of enemies, few allies, and Netflix leading the charge with a decade-long head start. Every strategic advantage needed to be seized and leveraged. Every opportunity needed to be considered.

But the streaming wars were gearing up, battles forming on every front, tons of enemies, few allies, and Netflix leading the charge with a decade-long head start. Every strategic advantage needed to be seized and leveraged. Every opportunity needed to be considered.

But the streaming wars were gearing up, battles forming on every front, tons of enemies, few allies, and Netflix leading the charge with a decade-long head start. Every strategic advantage needed to be seized and leveraged. Every opportunity needed to be considered.

Disney bought 21st Century Fox in 2019 for over $71 billion, giving it 30 seasons of The Simpsons and also Avatar, the Die Hard and Alien franchises, Titanic, and also a majority stake in Hulu. All of these assets helped Disney to expand far beyond its core family brand. Here's Ben Fritz, editor with The Wall Street Journal, who covered Disney at the time.

Disney bought 21st Century Fox in 2019 for over $71 billion, giving it 30 seasons of The Simpsons and also Avatar, the Die Hard and Alien franchises, Titanic, and also a majority stake in Hulu. All of these assets helped Disney to expand far beyond its core family brand. Here's Ben Fritz, editor with The Wall Street Journal, who covered Disney at the time.

Disney bought 21st Century Fox in 2019 for over $71 billion, giving it 30 seasons of The Simpsons and also Avatar, the Die Hard and Alien franchises, Titanic, and also a majority stake in Hulu. All of these assets helped Disney to expand far beyond its core family brand. Here's Ben Fritz, editor with The Wall Street Journal, who covered Disney at the time.

The thinking in large part was that, look, Disney has these great brands, but they don't have a huge content library. It was not nearly as big as what Netflix already had.