Rick Biros

We were hearing about that article five years later. There were companies that requested permission to use the artwork that we contracted for their marketing purposes. And we're using it 10 years later.

We were hearing about that article five years later. There were companies that requested permission to use the artwork that we contracted for their marketing purposes. And we're using it 10 years later.

experience. Within the consortium, there's a lot of like micro experiences. Basically, it's feedback from attendees. To your point, I heard back from somebody who I guess was kind of a mid-level person, possibly a shy person. Okay. And she said to me that she doesn't like public speaking. She doesn't like crowds.

experience. Within the consortium, there's a lot of like micro experiences. Basically, it's feedback from attendees. To your point, I heard back from somebody who I guess was kind of a mid-level person, possibly a shy person. Okay. And she said to me that she doesn't like public speaking. She doesn't like crowds.

But the way I handled questions and answers of speakers, even like senior level FDA people, she said I took the intimidation out. And she was comfortable enough to stand in front of a group of people and ask questions. So she got a tremendous amount of value out of our conference. But she told me that the way we ran it and the way I... And I didn't even... Yeah, it wasn't the intent.

But the way I handled questions and answers of speakers, even like senior level FDA people, she said I took the intimidation out. And she was comfortable enough to stand in front of a group of people and ask questions. So she got a tremendous amount of value out of our conference. But she told me that the way we ran it and the way I... And I didn't even... Yeah, it wasn't the intent.

I didn't think of this as just like kind of who I am. Much more casual, conversive versus stiff and sticking to a script. And she just felt so comfortable. She was able to get very engaged with the conference and got a lot out. So things like that.

I didn't think of this as just like kind of who I am. Much more casual, conversive versus stiff and sticking to a script. And she just felt so comfortable. She was able to get very engaged with the conference and got a lot out. So things like that.

who told me that they exhibit at many larger conferences or trade shows, 10 times the size of the audience that we have. But he said that he got so much value out of ours because it's a smaller, more intimate type of setting for even exhibitors that are really just tabletops in front of the meeting room. And he walked away with 21 set appointments from mid to senior level exhibitors.

who told me that they exhibit at many larger conferences or trade shows, 10 times the size of the audience that we have. But he said that he got so much value out of ours because it's a smaller, more intimate type of setting for even exhibitors that are really just tabletops in front of the meeting room. And he walked away with 21 set appointments from mid to senior level exhibitors.

Good for him. We get maybe a lot more leads from, say, a bigger show, but not the quality of the follow-up meetings. We usually, okay, well, yeah, follow up, but I actually have a point of 21 spread out over the next three weeks. Wow, that's great. He said that already is a great ROI.

Good for him. We get maybe a lot more leads from, say, a bigger show, but not the quality of the follow-up meetings. We usually, okay, well, yeah, follow up, but I actually have a point of 21 spread out over the next three weeks. Wow, that's great. He said that already is a great ROI.

So from both an attendee standpoint, exhibitor standpoint, we just get good feedback and get a lot of that, and that's why I call them kind of these micro experiences.

So from both an attendee standpoint, exhibitor standpoint, we just get good feedback and get a lot of that, and that's why I call them kind of these micro experiences.

It's 12. Coming up to its, you know, this year will be its 13th.

It's 12. Coming up to its, you know, this year will be its 13th.

Yeah, yeah.

Yeah, yeah.

Thanks for reminding me.

Thanks for reminding me.