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Rick Carlson

๐Ÿ‘ค Speaker
206 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Are you bootstrapped today?

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Nothing raised?

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

We bootstrapped the company up until that point.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

That's exactly right.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

And then we were acquired really eight months afterwards.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

It was kind of the time where we had to take on VC and another company came along that was an email service provider that seemed to marry up nicely with us from a technology perspective.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

We ended up becoming part of that company, but very quickly outgrowing it.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

And so the company...

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

And so we ended up selling the company that acquired us and as Sharpspring, the core business that we are today, outgrew it.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

So we're 100% marketing automation now, but that wasn't the case for the last, call it two years, where we had a division that did what's called email relay, an email relay service, which is just kind of core email delivery.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Oh, I don't think we disclosed it, so I'm not sure.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Actually, that's not true.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

I think it's public, so I think I can tell you it was $15 million.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Correct.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

That's exactly right.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Yeah, so we didn't.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

Actually, the company that acquired us was a very small public company called SMTP.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

I was not part of that company.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

They were public.

SaaS Interviews with CEOs, Startups, Founders
965 Why This $14m ARR Company "Went Public" To Win Marketing Automation Space

And so we became part of that company, ended up selling that company.