Rick Glassman

Yeah.

I went to school for marketing and theater, and in one of my sales classes, I learned that... I've also grew up... My parents are in retail, and I've been in retail a lot, but...

When you try and sell somebody something, you're acting for yourself.

But if you're trying to offer somebody a value, so like instead of saying, hey, I need to sell these phones, but instead I'm trying to overcome an obstacle that you have that this phone would help overcome.

So like finding out somebody else's needs.

If this wouldn't benefit you, then I don't even want to sell this to you.

Because it's a waste of both of our time and it's manipulative.

But if the other person has, so like don't sell the product, sell the obstacle that the other person has.

And that's like what you're saying of like, you know, you have a lot of money and what's $100,000 to you?

Just let me have it.

And then another version of that that feels very like Hollywood is this idea of like, I'm only like talking to you and being friends with you because maybe you might want to.

And then you see somebody else, you know, like having conversation with somebody and then they see somebody else.

I'll, I'll, I'll say right away, I'm not saying that you want to go and talk to somebody else, but if you do, like we could end this conversation.

I, I, I'm not, I, when people, when I'm talking to somebody on their phone, I don't think that they shouldn't be on their phone, but I'm, I'm going to wait when, when I'm with somebody and they go to the bathroom, when we're watching something, I'm going to press pause.

It's all the same shit.

But when I see somebody doing that, there's no way I'm not with you anymore.

I'm not with you.

So just say, hey, listen, I know this might be rude, but Dwayne Wade is over there and is a huge fan.

I want to see if I can get a picture.

Come with me or I'll come back and have this conversation.