Rick Jordan

It's almost like a shock value in that moment.

It can wake somebody up or it can knock somebody out.

It doesn't last.

That effect doesn't last that long.

It's meant like if anybody's ever seen who's watching this has seen Tony Robbins or whatever, it's like there's moments he does this to intentionally where he'll pound so hard and then all of a sudden

He'll bring it down to a low frequency because those are deep, just like wavelengths and literally in radio frequencies.

It's these long waves that are meant to penetrate super deep.

They can go through buildings.

They can go through the hardest substances and they can travel really far.

And those are the sustaining things.

That's another thing that I learned throughout this, too.

But it's like, well, that's the vision for radio.

All of these acquisitions that I was doing too, all these symbiotic things.

It's like, it really kind of fits.

I used to think it all had to be the same frequency.

I've changed that tune.

It can all be different.

You need different frequencies, but you all got to be on the same channel.

How you get there.

We all need to be in that channel.