Rick Munarriz

It's a company that you all know better as Rent-A-Center.

because they have more than 1,700 rent-a-centers around the country.

That is their main business, but they have a couple of other cool things about them too.

What's so attractive about Upbound?

Five years ago, they bought this company called Aseema.

This is a platform that they're letting others.

Obviously, their business is rent-to-own.

There's a rental community that isn't going anywhere.

A lot of people don't have the high credit scores you need to be able to buy furniture at traditional furniture stores and appliances.

They provide that.

But a neat acquisition five years ago, they bought Aseema.

And with that, they're able to provide this platform that they use to other businesses.

So, they're able to use the strength of theirs and actually help a lot of smaller indie businesses come along.

And a year ago, it acquired a company called Bridgit, B-R-I-G-I-T, which is actually a very popular app.

with millions of users that helps people budget.

So it's a great ecosystem where they have a proven model.

Now they're able to help other people do what it does, almost a Shopify-esque situation.

And now they have this app to help people improve their credit scores and become better budget-minded people.

So it's just a quality company all around.

All right.