Rick Rubin
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Appearances Over Time
Podcast Appearances
And then you keep it refrigerated until the person drinks it?
How many other drinks are like that?
I never heard the expression you use for beverage.
So after that first distributor, what was the next step in terms of distribution?
Yeah, it was totally mom and pop independent.
You remember the first time you saw any competitive item?
Yeah, if they buy it, it's because they don't know that it's dead.
And then over time, have there been more perishable drinks that have to be refrigerated now?
What was the first thing you made that was not kombucha based?
And then all together, how many different things are you making now?
There were times where they would- It just bursts on you.
The manufacturing has only changed in terms of scale.