Rick

Hey guys, good to talk to you.

I think there's a very important thing with Aaron Rogers.

We have to stop seeing him as just an athlete.

He is a brand.

And by that, I mean, his value is in his name.

We saw that last year.

He was coming to Pittsburgh.

We knew that, but the merchandising sales and the negotiation with the Rooney's on that percentage was critical.

And I think we saw that.

How many Rodgers jerseys and things did you see for a future Hall of Famer?

That's huge, and that will be a factor this year.

The second part is Rodgers aspires to be an announcer, and there's going to be a heck of a bidding war for him when he finally does retire.

Do you, Mark?

When you throw the money at him that he would get,

For a guy that's well-spoken and candid, I think it would be tremendous.

And every time you mention his name, it's an advertisement for Aaron Rodgers.

So why shouldn't he come out and say, hey, I've signed with the Steelers?

He has everybody talking about this every day in all the different mediums.

That all works to his advantage.

Aaron Rodgers is a very smart guy.