Rima Al-Sheikh

At the moment it's free because for us, you know, we're building a very challenging platform.

So for us, really, it was about proving the viability of the technology first.

Yeah, let's go.

Begin?

No.

Begin is a platform from the get-go.

So we're still pre-launch.

At the moment, we're still testing with a select customer group.

We're testing with 10 small groups, selected group of customers, just to test the platform viability and feasibility before we go GA.

Well, you know, through the years, through like 10 years, I've had the luxury of working with a lot of different companies in the tech space.

So it wasn't very hard for me to kind of like select the best customers who are tech enabled to test and provide feedback.

Yeah, for sure.

So we have, you know, we worked initially with a dating app who was testing our product to detect fake profiles.

So, I mean, Begin AI is really useful for customers who are scaling their products so that they can, you know,

As customers scale, they hit scale challenges.

So they're like, we have a lot of customers using our product.

We need to find a way to personalize the experience to them or detect fraudulent interactions.

And large players found a way to make these scale challenges meaningful to them and turn them to their advantage.

Like Amazon recommend the revenue is really a large chunk of their revenue.

Or you can look at some dating companies like detect fake profiles and