Rishi Jain

But what really stands out for me is the impact of that.

So the impact of that campaign led to a five-year high in Google searches for both Hirschhorn syndrome, which is a disability.

And for me, that is the most important part.

Yes, you've given this individual

an almost once in a lifetime experience and Isaac has gone on to get even more amazing things with just good fame and good for his family for me we've raised awareness of a disability that people may or may not have already known about and his mom has actually told us like she's been able to build this community of people whose family members or sons or daughters have the same disability and almost create the support network which she didn't know existed and for me that's most more important than any sort of engagement numbers or stats that you can give to me

You know what, it's massively ingrained for me.

So I report into John Bamber, who's our chief legal officer, so straight away I'm reporting into the board.

So you've got this, it's at the very top of the organisation, not that we'd actually need it, if I'm being very, very honest, because what's brilliant about the Redway is that people really embrace their responsibilities around what we do.

So I always say like, I always test it and go, does the red way happen when I'm not in the room?

And it absolutely does.

And that's, for me, is success.

We've got hundreds of people across the organization who will sit there, they'll embed it into what they do, and they'll just run and go away and do it, which is fantastic.

And they'll check in with me, check in with the team and say, we really want to drive this forward.

Or Rishio, just so you know, we've done this.

I'm like, this is amazing.

It shouldn't take for me to be in the room and it doesn't.

What I've seen real success in as well is,

the work that's being done is embedded into their every day.

So it's like, you've not got people who are waiting to be asked or waiting to be told to do something, waiting to be instructed.

They've grabbed hold of it.