Rishi Jain

And that's increased to 45% if we sort of detail that in our last report.

Real sort of challenge for me and the wider team for next year and beyond is how do we flip that awareness into meaningful action?

We've seen that at Anfield, so for example, our match recycling rates have gone up from, this is literally the most simple of things, but the most important of things is supporters putting the right bottle in the right bin.

And that sounds like a really simple thing to ask people to do, but you know, Huberns have plenty of football matches, plenty of gigs, as soon as that first bottle's on the floor, that battle has been lost.

We've done the education piece, we've engaged with people, and now it's become a learned behaviour.

We really, in Anfield, we really want to take and work with supporters to understand how do we move those behaviours to maybe at home or your everyday when you're not directly engaging with the club.

And if we can change that awareness into meaningful action, then that will make a massive global impact.

And that's one of the things that we are really excited about doing.

It is, yeah.

Fully available.

previous reports are there and as i said that's a really big thing for us being authentic being transparent you can see the journey you can see the challenges that we've got as well and we are really open about that but ultimately we want people to be proud of what we do as a football club but also come to us maybe with the solutions to some of our challenges and also work with us yeah fantastic we'll keep doing what you do and keep producing those amazing stories uh if you want to do one about a 44 year old fellow who wants to meet mo salah before he leaves uh i am here i come with you