Rishikesh Kali

So MailTag is basically, it has multiple plans that you can buy.

So mostly it's in a yearly or monthly subscription, which costs you around, monthly it costs you around $5 to $7 and it costs around, yearly it costs around $66.

We bootstrap it with a seed capital.

We put our own capital around 50K and now we are almost reached.

We have more than 600 paying customers and we will be soon reaching our annual recurring revenue of 100K.

Well, we have a different plan, so with a different functionality.

So we are doing around, right now we are doing around $4,500 per month.

So we are completely organic and then most of our part of our customers is coming from the referral or the mouth-to-mouth publicity.

People are writing blogs about us.

A lot of YouTubers are including our product within their channel as a to demonstrate how it can help a user to increase their sale or how it is helping the sales people.

So that has been our source of

acquiring people or acquiring users.

And we did some digital marketing too.

To be honest, we aren't much better.

So compared to what we have spent on marketing or digital marketing, it's almost zero.

And most of our customers are organic.

So we don't, if we are running a digital ad campaign, then so nowadays, so we tried running few digital ad campaigns like a Google AdWords or Facebook in the past, but that's been not much efficient.

And it doesn't justify the $7 per month cost to acquire the user because the conversion to the different sort of an ad categories.

So good.

But the mouth-to-mouth publicity is really good and it almost allows us to acquire a user for a few cents.