Rita McGrath

Better, better. They picked up many of the segments that found shopping in the stores to be irritating. There are some men who felt the quality of the shave was better using their traditional Gillette blades. And so they were able to kind of mount a rear guard there. But that's a defensive action. That's not really winning and taking the offensive. It really just stops the bleeding.

Better, better. They picked up many of the segments that found shopping in the stores to be irritating. There are some men who felt the quality of the shave was better using their traditional Gillette blades. And so they were able to kind of mount a rear guard there. But that's a defensive action. That's not really winning and taking the offensive. It really just stops the bleeding.

Better, better. They picked up many of the segments that found shopping in the stores to be irritating. There are some men who felt the quality of the shave was better using their traditional Gillette blades. And so they were able to kind of mount a rear guard there. But that's a defensive action. That's not really winning and taking the offensive. It really just stops the bleeding.

When Procter & Gamble bought Gillette in 2005, they spent $57 billion for it. Dollar Shave Club got its going with like Dubin's life savings of $35,000. I mean, in the past, it would be inconceivable that a tiny little upstart literally running out of his apartment, sticking on labels on packages by hand could be... even a modest threat to Mighty Gillette.

When Procter & Gamble bought Gillette in 2005, they spent $57 billion for it. Dollar Shave Club got its going with like Dubin's life savings of $35,000. I mean, in the past, it would be inconceivable that a tiny little upstart literally running out of his apartment, sticking on labels on packages by hand could be... even a modest threat to Mighty Gillette.

When Procter & Gamble bought Gillette in 2005, they spent $57 billion for it. Dollar Shave Club got its going with like Dubin's life savings of $35,000. I mean, in the past, it would be inconceivable that a tiny little upstart literally running out of his apartment, sticking on labels on packages by hand could be... even a modest threat to Mighty Gillette.

So if you think about sort of intellectual deniability, why would you believe that could be true? But what had happened in the interval was some big changes in tech. So Dollar Shave Club could start up without servers, and they didn't have to hire programmers to build custom websites, and they didn't have to manufacture.

So if you think about sort of intellectual deniability, why would you believe that could be true? But what had happened in the interval was some big changes in tech. So Dollar Shave Club could start up without servers, and they didn't have to hire programmers to build custom websites, and they didn't have to manufacture.

So if you think about sort of intellectual deniability, why would you believe that could be true? But what had happened in the interval was some big changes in tech. So Dollar Shave Club could start up without servers, and they didn't have to hire programmers to build custom websites, and they didn't have to manufacture.

You know, manufacturing razors is really hard, and they already had a supply because of Mark's efforts. So I think it was very difficult for the Gillette executives to realize this was real.

You know, manufacturing razors is really hard, and they already had a supply because of Mark's efforts. So I think it was very difficult for the Gillette executives to realize this was real.

You know, manufacturing razors is really hard, and they already had a supply because of Mark's efforts. So I think it was very difficult for the Gillette executives to realize this was real.

And, you know, don't get me wrong, 50% share in a high-margin business like that is nothing to sneeze at. That's a really good business. It's just not as good as it was, right? And I have a lot of credit for the people at Procter & Gamble and Gillette. They really know their game, but the game changed.

And, you know, don't get me wrong, 50% share in a high-margin business like that is nothing to sneeze at. That's a really good business. It's just not as good as it was, right? And I have a lot of credit for the people at Procter & Gamble and Gillette. They really know their game, but the game changed.

And, you know, don't get me wrong, 50% share in a high-margin business like that is nothing to sneeze at. That's a really good business. It's just not as good as it was, right? And I have a lot of credit for the people at Procter & Gamble and Gillette. They really know their game, but the game changed.

Well, I define an inflection point as something that changes what is true about the rules around your business, typically by a factor of 10 or more. So 10 times faster, 10 times cheaper. In the case of Dollar Shave Club, 10 times more convenient or even more than that. And it can take incumbents by surprise, as we saw with Gillette. People forget that, right?

Well, I define an inflection point as something that changes what is true about the rules around your business, typically by a factor of 10 or more. So 10 times faster, 10 times cheaper. In the case of Dollar Shave Club, 10 times more convenient or even more than that. And it can take incumbents by surprise, as we saw with Gillette. People forget that, right?

Well, I define an inflection point as something that changes what is true about the rules around your business, typically by a factor of 10 or more. So 10 times faster, 10 times cheaper. In the case of Dollar Shave Club, 10 times more convenient or even more than that. And it can take incumbents by surprise, as we saw with Gillette. People forget that, right?

So these things seep into this whole world of reality. And then something comes along like internet, digital advertising, e-commerce, changes all those rules, and your system is still operating on the old ones.

So these things seep into this whole world of reality. And then something comes along like internet, digital advertising, e-commerce, changes all those rules, and your system is still operating on the old ones.