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RJ Friedlander

๐Ÿ‘ค Speaker
199 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

Well, brands like, if you're European based, for those of you that are on this side of the pond, uh, brands like Kempinski, um, Amman resorts, um, large brands like Radisson.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

So, uh, today we work with 43,000 brands, uh, across, across the globe and from all different segments.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

For review pro?

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

For review pro.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

No, those are all paying clients.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

So we have... Everything is a B2B SaaS product, right?

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

And so we have clients that pay us for our tools.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

So there are a number of different... We have four different tools.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

And then we also sell data to destinations.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

So on the tool side, there's about...

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

It'd be about 35,000 hotels that pay us a monthly SAS fee for one or all of our, and then we have the balance of 10,000 pay us for our data.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

No, it would be, for example, like in the UK, the Automobile Association of the UK uses our data.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

In that case, it's 5,000 hotels as a part of their national star rating system.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

So no, it would be through our API and ongoing feed where they're using our data as a part of combining that with other data sets.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

everybody's paying us for data.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

Um, so a hundred percent of our revenue comes from B2B SaaS for data on the tool side.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

So they're using our data through our, our dashboard and they have access to our analytics and our reports.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

Um, that would be in terms of, uh, of revenue would be like 95% over 90.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

Well, I was working โ€“ I was previously CEO of Digital Media for the largest media company in Spain.

SaaS Interviews with CEOs, Startups, Founders
1580 Why ReviewPro CEO Sold 80% For $28M in 2016 and How He Grew to $15M in ARR Today

And that was back in the old days before โ€“ well, right when user-generated content was kicking off.

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