RJ Friedlander

That's fine.

The shortest contract period is 12 months.

Our average contract period is about 26, 27 months, right?

So, again, the...

the, um, to invest 5,000 to sign up one of those clients, of course, that'd be great business.

To be honest with you, the way that we're measuring it's a little bit different.

I can't give you an exact number.

What I can say is that, again, if you look at our marketing, the percentage that we spend on marketing every year as a

Well, the percentage of marketing and sales below industry benchmarks.

If you look at what we pay per qualified lead, these numbers relative to our average contract size are very, very small.

Also, what happens, we're in a market because there's a finite market to what we're doing, right?

So it's not a market where

if I'm much more aggressive, I can, I can go the market significantly, right?

There's, I think that there's certain constraints by, by, by the size of the hotel market and the segments.

And so we manage our business.

We manage our, our business, our expenses and what we're willing to spend and,

probably in a, you might say in a way that's a little less sophisticated than some of the people you're interviewing.

My favorite business book.

Well, one that I just read recently that I enjoyed a lot for the personal side was a shoe dogs.

It's a good one.