Rob Bradford

The local rights are what the Red Sox sell to Nessun, basically sell to themselves.

Two branches there.

Come 2028, baseball's national deals are up.

They run through 2028, so there's new deals starting in 2029.

Manfred would like to be able to sell those local rights to big streaming companies.

You put a bunch of them together, and now you've got Netflix not only bidding on the game of the week, but now they're bidding on local rights for however many teams are able to get all those rights together.

The key thing here is that the teams control those rights right now.

One thing he'd like to do is take control of that, have the league office use that.

Well...

Then what?

If you're changing this media rights system, are you changing how the teams share that money?

Guess what?

Teams like the Red Sox make a lot of money on TV.

They're not going to want to share that with the poor little Miami Marlins and Tampa Bay Rays, not without a give and take there.

So even before you get to this big conflict with the players, there's so much internally that the owners got to figure out about what they want to do and sweeping their own front porch.

they can come up with a plan that they like, and then you got to deal with the players.

Because revenue sharing in baseball, how owners share money between themselves is collectively bargaining.

You have to deal with the players union on it.

So, you know, there's a lot that underlies the cap and where the cap kind of ties into that media side of it is it changes revenue sharing fundamentally in baseball.

And it's also the kind of thing that if you wanted to make a big change in media rights,