Rob Faro

the account admin will invite these other partners into the planning process and they'll work collaboratively in the IO Planner environment and get introduced to IO Planner that way.

So there's several sort of feeds that connect with the

the industry or our customer base.

So our growth has been largely powered by that sort of type of organic viral engagement.

I did word of mouth for simplicity terms.

And then content marketing has been a big part of it because we try to showcase the beauty of the industry and get our customers, customers excited about wedding planning and finding things.

So we've put a lot of time and effort into building a really amazing content base.

Seven right now.

All here in San Diego.

Uh, three in development, three in content and yours truly trying to keep the wheels on the bus.

We are bootstrapped and proud of it.

Um, we sold a wedding planning business to start this business and we took the funds from sale that into this company.

We do have some friends and family investors.

And interestingly enough, most of the employees are also investors in this company.

They put their own money in to watch it grow.

God, I wish it was hundreds of millions.

It'd be a different conversation right now.

Hundreds of thousands.

But it was enough as a small family.

That was a big nut.