Rob Fuggetta

You know, when I when I set out to write the book, I really wanted to put together, you know, almost like a cookbook for how brands could identify, activate and track their advocates and the results they were getting for these programs.

So I think it was it's been actually a great and I recommend it to entrepreneurs, by the way, especially if you're in a category creating situation like we were in to to at least, you know, create some content.

that describes what you're passionate about.

And for us, obviously advocacy is more than a business.

It's, you know, it's like, it's in our DNA, right?

So having a book has been super important, very worthwhile task.

And I was honored to work with a great team at John Wiley and sons to produce that book.

Oh my God.

Uh, well that was so long ago.

So what do I, I mean, I think that, um,

I guess if I maybe just one thing that comes to mind is the importance of relationships overall.

I mean, I think that as a 20 year old, you kind of have a I can conquer the world mentality and I'm going to do everything my way.

And, you know, I think, you know, an entrepreneur, most entrepreneurs will relate to this is that, you know, you're a person that your your mantra might be got this.

I got it.

You know, that that kind of thing.

Right.

But, you know, you don't got it by yourself.

You need a team of people.

And I am so blessed and so fortunate to have a fantastic team of people around me.

And I get the pleasure and honor of working with every day.