Rob Shuter

It's not quite as glamorous as it used to be.

But this is ultimately a business decision.

If I am the executive of a massive fashion company, how can I justify spending hundreds of thousands of dollars on a table that is going to give me very little return for that cost?

And so the days of Anna Wintour running the world of fashion, which is why this ball was a success.

everybody went to kiss her bottom nobody cares anymore nobody really cares about what Anna Wintour thinks I can think of five celebrities who are much more powerful in the world of fashion than Anna Wintour and so the ship has sailed but the ball is still going on but it's not the ball that it used to be

Savannah returned to the show, I think it was on the 6th, and the show really thought this was going to be a massive moment.

Everybody at NBC thought there were going to be hundreds of people, if not thousands of people in the plaza that hired extra security.

They thought that this was going to be like a pop concert, like Justin Bieber was in the plaza.

A decent sized crowd turned up, but it was not overwhelming.

And then the ratings for Savannah's return, they were up, they were up, but they were not up like the show thought it would be.

I actually got an email from a publicist at NBC complaining that I was covering Nancy Guthrie's disappearance.

And I reminded them that nobody has covered this story more than NBC.

And so NBC really lent into this discussion.

I think they did it in a decent way.

I hope so.

But at the same time, I've got to admit, you know, I'm hearing from people inside the building that there was a little bit of an opportunity here for the network to increase their ratings and to get people really behind the Today Show, which really is neck and neck with Good Morning America.

In fact, there's been some weeks when GMA have even beaten the Today Show.

And so over there at the moment, the Savannah card, the Savannah moment is,

didn't quite turn out to be what they wanted it, what they hoped, what they expected it to be.

And I think that's because this story, it's a really complicated story.