Rob Walling

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Whether you're launching, scaling up, or fine tuning, they've got the expertise to supercharge your tech. One of TechStack's clients was recently featured on Inc. Magazine's Fast Growth Companies list, and they attributed part of their 375% growth to their partnership. Here's an exclusive offer for Startups for the Rest of Us listeners.

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Get a 10% discount on your first month of development with TechStack. And if you're one of the first 10 listeners to get in touch, you'll also receive a free in-depth tech assessment and expert consultation, a $3,000 value in your choice of critical areas like architecture, infrastructure, development process, or project management. This could be the game changer your startup needs.

Don't let tech challenges slow you down. Check out tech-stack.com slash startups to discover how TechStack can turbocharge your growth. That's tech-stack.com slash startups. My next question is from Casper Von Reed. Casper indicated their SaaS is doing $17,000 in MRR and asks, but it's mainly come from one-time transactions. My question is, how do I build up a healthy subscription business?

Don't let tech challenges slow you down. Check out tech-stack.com slash startups to discover how TechStack can turbocharge your growth. That's tech-stack.com slash startups. My next question is from Casper Von Reed. Casper indicated their SaaS is doing $17,000 in MRR and asks, but it's mainly come from one-time transactions. My question is, how do I build up a healthy subscription business?

I used to have a monthly subscription, but MRR peaked just below 10K. 90% of my subscriptions churned, giving one-time use as a reason. Can I fix it? Do I even need to fix it? Hope this question is an interesting one. I like this question because it really does call out the thought that not every business should be a subscription business.

I used to have a monthly subscription, but MRR peaked just below 10K. 90% of my subscriptions churned, giving one-time use as a reason. Can I fix it? Do I even need to fix it? Hope this question is an interesting one. I like this question because it really does call out the thought that not every business should be a subscription business.

And there are some businesses or some apps or tools or utilities that people may only need to do once or once in a great while. Maybe it's once a quarter, once a year. And those types of businesses are much more difficult. to turn into subscription companies for obvious reasons. So one option is to just not worry about it and to take your 17K a month.

And there are some businesses or some apps or tools or utilities that people may only need to do once or once in a great while. Maybe it's once a quarter, once a year. And those types of businesses are much more difficult. to turn into subscription companies for obvious reasons. So one option is to just not worry about it and to take your 17K a month.

And I guess I said at the beginning of this question that it was 70K MRR, and that's not true. He wrote it's 17K of monthly revenue. And so I said MRR because, of course, I think in SaaS and everything's MRR. In this case, it is monthly revenue. Take your 17K and enjoy it and use that to stair-step your way up to recurring revenue. That is one option.

And I guess I said at the beginning of this question that it was 70K MRR, and that's not true. He wrote it's 17K of monthly revenue. And so I said MRR because, of course, I think in SaaS and everything's MRR. In this case, it is monthly revenue. Take your 17K and enjoy it and use that to stair-step your way up to recurring revenue. That is one option.

Another option is to do what a lot of SEO keyword tools have done. When you think about people doing SEO keyword research, if you're not an agency and you have one website, you often need to do keyword research infrequently. Maybe it's once a year, maybe it's once a quarter, maybe it's once every six months. And so churn in those tools can be high. So what have those tools done?

Another option is to do what a lot of SEO keyword tools have done. When you think about people doing SEO keyword research, if you're not an agency and you have one website, you often need to do keyword research infrequently. Maybe it's once a year, maybe it's once a quarter, maybe it's once every six months. And so churn in those tools can be high. So what have those tools done?

Well, they've built in things that you would use on a weekly or monthly basis. Rank tracking to see where you rank for the keywords that you're trying to rank for. website quality monitors or the SEO monitoring of your site to say, oh, you have broken links, you're missing these tags to kind of keep everything up to date and in sync and operating well.

Well, they've built in things that you would use on a weekly or monthly basis. Rank tracking to see where you rank for the keywords that you're trying to rank for. website quality monitors or the SEO monitoring of your site to say, oh, you have broken links, you're missing these tags to kind of keep everything up to date and in sync and operating well.

Any type of thing that someone might want a recurring use out of or that they might want to monitor or use on an ongoing basis is one approach to trying to become a subscription tool when you're currently a one-time use tool. Another way that I see bigger companies doing this is they say, you can only pay annually. Then you get a year subscription for X amount of dollars.

Any type of thing that someone might want a recurring use out of or that they might want to monitor or use on an ongoing basis is one approach to trying to become a subscription tool when you're currently a one-time use tool. Another way that I see bigger companies doing this is they say, you can only pay annually. Then you get a year subscription for X amount of dollars.

And that's really a tactic that you can use for this. Personally, I don't love it. It just feels a little like Verizon making their pricing impossible to figure out so that you can't actually price compare between their own plans and the plans of their competitors. But that certainly is one way that people fight churn is to only sell annual subscriptions. And

And that's really a tactic that you can use for this. Personally, I don't love it. It just feels a little like Verizon making their pricing impossible to figure out so that you can't actually price compare between their own plans and the plans of their competitors. But that certainly is one way that people fight churn is to only sell annual subscriptions. And