Rob Walling

And one to two weeks was fairly locked in, although we would sometimes pivot of like, oh my gosh, there's a huge opportunity here. But then what happens is in my head, I kind of knew what two to four, two to six weeks was, but it was fuzzier. It was like, well, we'll do when we get there, but I kind of have an idea, right?

And one to two weeks was fairly locked in, although we would sometimes pivot of like, oh my gosh, there's a huge opportunity here. But then what happens is in my head, I kind of knew what two to four, two to six weeks was, but it was fuzzier. It was like, well, we'll do when we get there, but I kind of have an idea, right?

And then as your code base matures, as your marketing matures, just your whole company matures, you hit 10, 20, 30K, maybe 50K MRR. That timeframe just, not slips, but it moves out a bit. weeks of, of being more in focus. And I bet, but I bet still, if I were to say, all right, so what are you going to do from six to 12 weeks? You have a fuzzy idea. You have a general idea.

And then as your code base matures, as your marketing matures, just your whole company matures, you hit 10, 20, 30K, maybe 50K MRR. That timeframe just, not slips, but it moves out a bit. weeks of, of being more in focus. And I bet, but I bet still, if I were to say, all right, so what are you going to do from six to 12 weeks? You have a fuzzy idea. You have a general idea.

You, you're not going to lock in and be like, oh, it's this and that, but, but you kind of know, but once you get there, you're then going to plan that far out.

You, you're not going to lock in and be like, oh, it's this and that, but, but you kind of know, but once you get there, you're then going to plan that far out.

I don't actually know. Sales teams specifically, I don't know. Obviously big like Salesforce and these huge companies that have Slack and all that have these big sales teams run like that. Even if you were to ask me why do they do that, I have a guess.

I don't actually know. Sales teams specifically, I don't know. Obviously big like Salesforce and these huge companies that have Slack and all that have these big sales teams run like that. Even if you were to ask me why do they do that, I have a guess.

Oh, it's because you have a deadline and your sales people are motivated by this and that and maybe the commission's paid quarterly, but I don't actually know. So I'd be curious to get someone on the podcast, to be honest, a Jen Abel or a Matt Wolock or somebody someone else who really knows sales and say, why is that? Is it just because that's how you've always done it?

Oh, it's because you have a deadline and your sales people are motivated by this and that and maybe the commission's paid quarterly, but I don't actually know. So I'd be curious to get someone on the podcast, to be honest, a Jen Abel or a Matt Wolock or somebody someone else who really knows sales and say, why is that? Is it just because that's how you've always done it?

I mean, here's something, man. A friend of mine works at Intel and we both graduated college at the same time. And he got a job and has worked at the same company the whole time. And I'm on my 23rd job. Not literally, but close. Anyways, from the time he started, he would say, yeah, we're doing our quarterly blah in the engineering department, right?

I mean, here's something, man. A friend of mine works at Intel and we both graduated college at the same time. And he got a job and has worked at the same company the whole time. And I'm on my 23rd job. Not literally, but close. Anyways, from the time he started, he would say, yeah, we're doing our quarterly blah in the engineering department, right?

They're designing chips that are fabricated, you know, overseas. Like, you imagine the pipeline of that, the waterfall-ness nature of that, where it's like, you have to lock it in, you have to freeze this, and it's in silicon, and then it's blah, blah, blah. So they did quarterly stuff. And I was kind of like, why do you do that? And he's like, well, that's just how the company operates.

They're designing chips that are fabricated, you know, overseas. Like, you imagine the pipeline of that, the waterfall-ness nature of that, where it's like, you have to lock it in, you have to freeze this, and it's in silicon, and then it's blah, blah, blah. So they did quarterly stuff. And I was kind of like, why do you do that? And he's like, well, that's just how the company operates.

And it does, to me, feel like an older school thing coming from that of Intel. But I also think you have to get people on a cadence of some kind. Otherwise, you're just flailing around. Like we said, if you have six, seven departments and each department is five to 50 to 100 people, obviously Intel's bigger than that, but in a startup, you gotta have some type of cadence to get everybody on.

And it does, to me, feel like an older school thing coming from that of Intel. But I also think you have to get people on a cadence of some kind. Otherwise, you're just flailing around. Like we said, if you have six, seven departments and each department is five to 50 to 100 people, obviously Intel's bigger than that, but in a startup, you gotta have some type of cadence to get everybody on.

This is the group of things that we're gonna do in each department during this quarter, so.

This is the group of things that we're gonna do in each department during this quarter, so.

Yeah, and I totally agree with that. And those are the companies where we eat their lunch. Right? Those are the companies when you start moving by a quarter or by a half a year on product development, nah, good night. Like that's when we're going to demolish you. Remember, wasn't it Infusionsoft, they're now named Keep? I thought they did like one release a year. Yeah.

Yeah, and I totally agree with that. And those are the companies where we eat their lunch. Right? Those are the companies when you start moving by a quarter or by a half a year on product development, nah, good night. Like that's when we're going to demolish you. Remember, wasn't it Infusionsoft, they're now named Keep? I thought they did like one release a year. Yeah.