Rob Walling

So, but it was, it was a calculated bet of if this works, it's going to be great. We can do more. We can have local MCs. You know, we had all these plans, but the interest wasn't there. So I don't regret it. It's not a mistake, but we did struggle and we agonized. I agonized over whether to keep doing them because these are hard decisions, right? Strategic decisions are big and difficult.

And it's like, how do you make hard decisions, right? This is a question, how do you know when to quit? How often do you hear this question asked of anyone, right? It comes into this podcast. People ask Seth Godin all the time because he wrote that book, The Dip. But how do you know when to quit? And it was like, because I knew when it was time.

And it's like, how do you make hard decisions, right? This is a question, how do you know when to quit? How often do you hear this question asked of anyone, right? It comes into this podcast. People ask Seth Godin all the time because he wrote that book, The Dip. But how do you know when to quit? And it was like, because I knew when it was time.

Maybe I waited a little too long, but I was out of ideas and it wasn't working. And I was like, I just want this to be done. And that's how we knew when it was time to quit. Another effort that certainly is not a failure, it was the YouTube channel. And the YouTube channel is still doing really well. It grew very quickly over about 18 months.

Maybe I waited a little too long, but I was out of ideas and it wasn't working. And I was like, I just want this to be done. And that's how we knew when it was time to quit. Another effort that certainly is not a failure, it was the YouTube channel. And the YouTube channel is still doing really well. It grew very quickly over about 18 months.

I think it went from like 10,000 to maybe 80,000 subscribers. And then it plateaued. And, you know, the worldwide audience of entrepreneurs who want to build SaaS companies isn't that big. It's maybe, I don't know, 100, 150,000. Like it's, you know, it's not millions of people. And so to plateau at 80-ish is not the end of the world, right? But the question was, so do we keep doing this?

I think it went from like 10,000 to maybe 80,000 subscribers. And then it plateaued. And, you know, the worldwide audience of entrepreneurs who want to build SaaS companies isn't that big. It's maybe, I don't know, 100, 150,000. Like it's, you know, it's not millions of people. And so to plateau at 80-ish is not the end of the world, right? But the question was, so do we keep doing this?

Like we were shipping a video a week. It was an absolute grind. And the grind was worth it when it was successful. The grind was worth it when we were adding 1,000 to 1,500 subscribers every week. Love it. You see that number going up into the right? I can grind for a very long time when that's happening. But when it starts being 300 or 400 a week,

Like we were shipping a video a week. It was an absolute grind. And the grind was worth it when it was successful. The grind was worth it when we were adding 1,000 to 1,500 subscribers every week. Love it. You see that number going up into the right? I can grind for a very long time when that's happening. But when it starts being 300 or 400 a week,

I have to ask myself, is this worth my time to outline, record, the cost to edit, producer Ron's time, just all the effort we're putting behind this? Or what if we did less? What if we didn't do any YouTube videos? What if we did half as many? So it's every other week. We could put that time... that energy, and frankly, those dollars into some other way to build the audience.

I have to ask myself, is this worth my time to outline, record, the cost to edit, producer Ron's time, just all the effort we're putting behind this? Or what if we did less? What if we didn't do any YouTube videos? What if we did half as many? So it's every other week. We could put that time... that energy, and frankly, those dollars into some other way to build the audience.

And so, you know, again, not a mistake, but it is a struggle and a hard decision. It was challenging. I think it was six, seven months ago when I finally said, man, we've been plateaued for six months. I think we just have to turn this attention to something else. And frankly, we turned that towards the course, saslaunchpad.co if you haven't checked it out.

And so, you know, again, not a mistake, but it is a struggle and a hard decision. It was challenging. I think it was six, seven months ago when I finally said, man, we've been plateaued for six months. I think we just have to turn this attention to something else. And frankly, we turned that towards the course, saslaunchpad.co if you haven't checked it out.

It's all about finding ideas, validating, building a launch list, and launching. It's really the second course I've ever built. The first one was 14 years ago. This one is way, way better, more complete, more thorough. The course is $500 and it's worth it. I mean, I'll just say that.

It's all about finding ideas, validating, building a launch list, and launching. It's really the second course I've ever built. The first one was 14 years ago. This one is way, way better, more complete, more thorough. The course is $500 and it's worth it. I mean, I'll just say that.

It's the best course, certainly best course I've ever produced and one of the best pieces of content I've ever produced. It's almost 10 hours of content. It's really in-depth. And if you want to learn more about launching your own SaaS, saslaunchpad.co. So hopefully that segment makes you feel better if you weren't aware that even successful people struggle at times. All right, last topic.

It's the best course, certainly best course I've ever produced and one of the best pieces of content I've ever produced. It's almost 10 hours of content. It's really in-depth. And if you want to learn more about launching your own SaaS, saslaunchpad.co. So hopefully that segment makes you feel better if you weren't aware that even successful people struggle at times. All right, last topic.

This one's a quicker one. I was watching a video. I believe it was Roger Federer, who is an incredibly successful tennis player. I believe he was giving a graduation speech. He said, I've played in 1,526 singles matches. I won 80% of those matches, but I only won 54% of the points. So let that sink in, barely more than half of the points and yet won 80% of the matches.

This one's a quicker one. I was watching a video. I believe it was Roger Federer, who is an incredibly successful tennis player. I believe he was giving a graduation speech. He said, I've played in 1,526 singles matches. I won 80% of those matches, but I only won 54% of the points. So let that sink in, barely more than half of the points and yet won 80% of the matches.

I love this metaphor as you don't have to be right that often. I won't belabor this metaphor and start talking about baseball and how the all-time greats only hit the ball, what, 30, 40% of the time. You get the point is that successful founders aren't right all the time. They aren't right 100% of the time. They're not even right 90% of the time.