Rob Walling

It just, it's, yeah, it's common and it's unfortunate. that so many people kind of fall into that trap, as well as the build it and they will come thing, or just the, okay, so I built this product, now how do I market it? I see this question on Reddit. I built it, now how do I market it?

It just, it's, yeah, it's common and it's unfortunate. that so many people kind of fall into that trap, as well as the build it and they will come thing, or just the, okay, so I built this product, now how do I market it? I see this question on Reddit. I built it, now how do I market it?

The reason I come across it is because then someone will mention me, my name, or SaaS Playbook, or TinySeed, or MicroConf, so then I get an alert and I go out and check it out. And it's just, it's like, geez, dude, are you kidding me? Like, all this information that's out there.

The reason I come across it is because then someone will mention me, my name, or SaaS Playbook, or TinySeed, or MicroConf, so then I get an alert and I go out and check it out. And it's just, it's like, geez, dude, are you kidding me? Like, all this information that's out there.

I mean, I guess that's the mindset is like, the mindset is you should have sought out someone who's done this before and who is trying to give advice. Hell, I give 30 minutes of free advice on this podcast every week. And every other week, 15 minutes of free advice on YouTube, or you can spend $10 and buy one of my books. So you can spend $500 and buy the SaaS Launchpad course.

I mean, I guess that's the mindset is like, the mindset is you should have sought out someone who's done this before and who is trying to give advice. Hell, I give 30 minutes of free advice on this podcast every week. And every other week, 15 minutes of free advice on YouTube, or you can spend $10 and buy one of my books. So you can spend $500 and buy the SaaS Launchpad course.

So you can go from free all the way up, but realize I'm saying the things that can help you not make those mistakes. And of course, if you're listening to this, you already know that. But the mindset of there's no one else out there who has done it before me or I'm not going to spend the time to go seek out advice and learn about this stuff. I'm just going to go build something.

So you can go from free all the way up, but realize I'm saying the things that can help you not make those mistakes. And of course, if you're listening to this, you already know that. But the mindset of there's no one else out there who has done it before me or I'm not going to spend the time to go seek out advice and learn about this stuff. I'm just going to go build something.

That's a dangerous mindset. I left that mindset long ago. I did used to have the mindset of, well, I need to figure all this out. I'm going to figure out a new path. No one else is doing the path that I want to do, which of course was bootstrapping. And really there was almost no one else doing it. And it was like Basecamp and Joel Spolsky at the time, when I was blogging about this.

That's a dangerous mindset. I left that mindset long ago. I did used to have the mindset of, well, I need to figure all this out. I'm going to figure out a new path. No one else is doing the path that I want to do, which of course was bootstrapping. And really there was almost no one else doing it. And it was like Basecamp and Joel Spolsky at the time, when I was blogging about this.

But I've let that go and now when I go to do anything, when we launched on YouTube, we hired a consultant and a content producer. When we launched on LinkedIn, we hired a consultant. Someone knows this better than I do and they're ahead of me and I'm willing to pay both in time and in money to learn that very quickly.

But I've let that go and now when I go to do anything, when we launched on YouTube, we hired a consultant and a content producer. When we launched on LinkedIn, we hired a consultant. Someone knows this better than I do and they're ahead of me and I'm willing to pay both in time and in money to learn that very quickly.

Now if I didn't have as much budget as I do these days running a tiny seat at MicroConf, in the old days I would have educated myself. I would have gone to the subreddits, to YouTube, to audiobooks, to podcasts, to try to figure out what do other people know about this topic that I don't. And that mindset of learning from others and taking advice and not just listening and being like, eh.

Now if I didn't have as much budget as I do these days running a tiny seat at MicroConf, in the old days I would have educated myself. I would have gone to the subreddits, to YouTube, to audiobooks, to podcasts, to try to figure out what do other people know about this topic that I don't. And that mindset of learning from others and taking advice and not just listening and being like, eh.

that doesn't fit with how I want to grow a business. And so I'm going to say in my head that it just doesn't work. Or I'm going to do this other thing anyways, even though people are saying don't go B2C and build a two-sided marketplace and don't build a media company and don't price your product at $10 or $20 a month and don't try to go with one-time sales or whatever the advice is.

that doesn't fit with how I want to grow a business. And so I'm going to say in my head that it just doesn't work. Or I'm going to do this other thing anyways, even though people are saying don't go B2C and build a two-sided marketplace and don't build a media company and don't price your product at $10 or $20 a month and don't try to go with one-time sales or whatever the advice is.

But that doesn't work anymore. Or that makes me uncomfortable. It makes me think I'm going to have to do stuff that I don't want to do otherwise. and like talk to customers and actually do sales calls.

But that doesn't work anymore. Or that makes me uncomfortable. It makes me think I'm going to have to do stuff that I don't want to do otherwise. and like talk to customers and actually do sales calls.

You know, whatever it is, it's that mindset of, I am going to actually learn from others and I don't have to do exactly what someone else prescribes, but I'm at least going to factor that in when I ask for other opinions and when I go out and read a book or listen to someone talk about this on a podcast. that I'm gonna not dismiss them and I'm gonna be open to learning.

You know, whatever it is, it's that mindset of, I am going to actually learn from others and I don't have to do exactly what someone else prescribes, but I'm at least going to factor that in when I ask for other opinions and when I go out and read a book or listen to someone talk about this on a podcast. that I'm gonna not dismiss them and I'm gonna be open to learning.